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Advertising - Promotion

Resale at a loss
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Use of the French language in advertising
The French law imposes a priority use of the French language even though the term in a foreign language would be understandable by the consumer. The language itself is protected. The rules are laid down by the law of 4 August 1994, known as Toubon Law....
Health message for advertisements for alcoholic beverages
Any advertising in favour of alcoholic beverages, except commercial circulars for persons acting as professional or registered shipments and posters, prices, menus or objects within the premises of sale at specialized character, must be accompanied by a character message Sanitation that alcohol abu...
Prohibition of the abuse of consumer's ignorance
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Prohibition of the abuse of the state of weakness through telephone solicitation
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Prohibition of abuse of weakness in home canvassing
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Prohibition of abuse of weakness at the consumer's home or after invitation to visit a point of sale
Abuse of weakness is the business practice of soliciting a consumer for a contract by taking advantage of their vulnerability psychological or psychological. Circumstances of abuse of weakness must show that the consumer was not able to appreciate the scope of commitments it takes or detects Tricks ...
Prohibition of abuse of weakness in a meeting or excursion
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Prohibition of abuse of weakness at fairs or shows
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Prohibition of abuse of weakness in an emergency
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Prohibition of receiving money from the consumer without giving a real counterpart
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Conditions of validity of comparative advertising
Any advertising that compares goods or services to implicitly or explicitly identifying a competitor or assets or services provided by a competitor is lawful only if: 1) It is not misleading or misleading;2) It concerns goods or services meeting the same needs or having the same objective;3) Objec...
Comparative advertising must not unfairly benefit from brand awareness
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Comparative advertising must not lead to the discrediting or denigration of trademarks
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Provisions applicable to comparative advertising
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Comparative advertising must not present goods or services as an imitation of a good or service of another brand
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Comparative advertising must not present goods or services as an imitation of a good or service that has a protected trade name
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Advertising must not misuse an appellation of origin or a protected geographical indication
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Comparative advertising must not misuse an appellation of origin or a protected geographical indication
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Prohibited advertising material for comparative advertising
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Restrictions for products with an appellation of origin or a protected geographical indication
Where the products benefit from a protected geographical indication or designation of origin, they must, in order to be comparable by advertising, benefit from the same designation of origin.  ...
Evidence of the statements and indications contained in comparative advertising
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No right of reply for the competitor who is the subject of comparative advertising in the press
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Prohibition against denying a consumer the sale of a product or the provision of a service
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Prohibition to subordinate the sale of a product to the purchase of another product
The professional may not make the sale of a good or the supply of a service conditional on the purchase of an imposed quantity or the concomitant purchase of another product or service, provided that such subordination constitutes a practice unfair trade.  Unfair trading practices are defined i...
Prohibition to subordinate the sale of a service to that of another service
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Prohibition to make the sale of a service conditional on the purchase of a product
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Prohibition of "snowball" or "pyramid sale"
The "snowball" sale is also called "pyramid sale". It consists of: Offer goods to the public,By making him hope that these goods will be obtained free of charge or in return for a sum less than their real value, And by making sales conditional on the placement of bonds or tickets to third ...
Prohibition to propose to a person to collect memberships in exchange for a counterpart by making him expect financial gains in exchange
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Prohibition to propose to a person to register on a list in exchange for a counterpart by making him hope for financial gains in exchange
It is forbidden to propose to a person to register on a list by requiring him to pay any consideration and by promising him financial gains that would result from the increase in the number of persons registered on that list list.  ...
Prohibition on overtaxing the telephone number indicated in the advertisement
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Prohibition of additional payment without express consent
Before requesting the payment of any additional sum that would be added to the main purpose of the contract of sale, the professional must ensure to obtain the express consent of the consumer.  If not, the consumer may be entitled to a refund of amounts paid without consent.  ...
Prohibition of the sale with bonus
The sale with premium is the free discount of a good or service, without additional cost to the consumer and during a sale between a professional and a consumer.  ...
Prohibition to demand payment for goods or services that have not been ordered by the consumer
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Prohibition to request the return of property that has not been ordered by the consumer
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Prohibition of requesting preservation of property that has not been ordered by the consumer
If goods are supplied by a professional without a request from the consumer, the professional cannot demand their preservation.  ...
Display of non-alcoholic beverages in drinking places
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Propaganda or advertising of alcoholic beverages the manufacture and sale of which is not prohibited
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Restriction on advertising of alcoholic beverages
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Prohibition of handing out advertising materials to minors
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Advertising (Publicity) of operations of sponsorship
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Ban on the advertising lotteries
The advertising lottery should be distinguished from the competition, which requires the completion of a test and not the intervention of chance.  Advertising lotteries are sanctioned under unfair commercial practice. This means that the lottery constitutes an unfair commercial practice and is ...
Propaganda or advertising for tobacco
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Advertising of Sponsorship Operations Tobacco
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Advertising of tobacco products by television channels
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Authorized mentions in advertising of firearms
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Obligation to indicate the category of firearm advertising firearms
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Advertising for hunting, fishing or sport shooting
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Gun Lottery Ban and Rewards
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Formalities for periodical publications firearms advertising
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Periodic Publication - Formalities firearms advertising
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Firearms Advertising - Audiovisual Communication
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Prohibition on motor vehicle advertising
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Prohibition of light or reflective advertising Auto Pub
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Prohibitions on Automotive Advertising Components Art R418-2 C. Road
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Prohibitions on components of automobile advertising Art R418-2, II C. road
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Prohibitions on advertising devices and designs Auto Pub - Art R418-2, III C. road
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Ban on placards and all types of advertising media Auto Pub - Art R418-3 C. route
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Prohibition of car advertising on the right-of-way of public traffic Auto Pub - Art R418-5 C. Road
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Ban on car advertising outside agglomeration Auto Pub - Art R418-6 C. road
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Ban on car advertising in agglomeration Auto Pub - Art R418-7 C. road
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Deletion of car advertising following a modification of the road Auto Pub - Art R418-8 C. route
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Calculation in progress...