Legaware - Comparative advertising must not unfairly benefit from brand awareness

Comparative advertising must not unfairly benefit from brand awareness

Legal obligation

What are the risks ?

Judiciaire : 24 month of detention

Financière : 300 000 €

Interdiction

Authority

(FR) Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (DGCCRF)

Regional directorates for business, competition, consumption, work and employment

Prosecution

Responsible

Advertising agency

Annonceur de publicité

Sources

Legal Sources