Legaware - Comparative advertising must not present goods or services as an imitation of a good or service that has a protected trade name

Comparative advertising must not present goods or services as an imitation of a good or service that has a protected trade name

Legal obligation

What are the risks ?

Judiciaire : 24 month of detention

Financière : 300 000 €

Interdiction

Authority

(FR) Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (DGCCRF)

Direction régionale des entreprises, de la concurrence, de la consommation, du travail et de l'emploi (DIRECCTE)

Prosecution

Responsible

Advertising agency

Annonceur de publicité

Sources

Legal Sources