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Use of the French language in advertising
The French law imposes a priority use of the French language even though the term in a foreign language would be understandable by the consumer. The language itself is protected. The rules are laid down by the law of 4 August 1994, known as Toubon Law....
Affichage du prix par le professionnel-acheteur
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Contribution to the National Institute of Health Prevention and Education
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Conditions of validity of comparative advertising
Any advertising that compares goods or services to implicitly or explicitly identifying a competitor or assets or services provided by a competitor is lawful only if: 1) It is not misleading or misleading;2) It concerns goods or services meeting the same needs or having the same objective;3) Objec...
Provisions applicable to comparative advertising
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Prohibited advertising material for comparative advertising
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Prohibition of "snowball" or "pyramid sale"
The "snowball" sale is also called "pyramid sale". It consists of: Offer goods to the public,By making him hope that these goods will be obtained free of charge or in return for a sum less than their real value, And by making sales conditional on the placement of bonds or tickets to third ...
Prohibition on overtaxing the telephone number indicated in the advertisement
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Ban on the advertising lotteries
The advertising lottery should be distinguished from the competition, which requires the completion of a test and not the intervention of chance.  Advertising lotteries are sanctioned under unfair commercial practice. This means that the lottery constitutes an unfair commercial practice and is ...
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